Kate Reid COLOR.ME Design Director shows us the difference between the EXTRA.LIFT and AMMONIA.FREE POWDER.LIGHTENERS. This POWDER.LIGHTENER has a flexible consistency. The dust-free formula also makes it user friendly, and is ideally suited for all lifting techniques while respecting the hairs structure. It’s blue dust-free formulation counters unwanted yellow tones and eliminates risks of inhalation. Uniform and even results are guaranteed with its gradual and progressive lifting action.